LARGE MEDICAL DEVICE COMPANY
PORTFOLIO DIVERSIFICATION OPPORTUNITY
Business Development Targets - Conducted primary and secondary research to quantify the market opportunity and also developed a prioritized list of ~41 potential Continuous Glucose Monitor (CGM) partners/acquisition targets.
CHALLENGE:
The company wanted to explore the market opportunity for developing an innovative insulin infusion set that can also measure blood glucose values via interstitial fluid to diversify their product portfolio.
SOLUTION:
Conducted primary and secondary research to quantify the market opportunity and also developed a prioritized list of potential Continuous Glucose Monitor (CGM) partners/acquisition targets.
PROCESS:
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Conducted Research: Conducted primary and secondary research to determine market opportunity of new product concept.
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Developed Insights: Identified 41 potential CGM targets and developed scoring criteria to highlight the top 5 partnership/acquisition targets.
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Created NPV Model: Modeled the market adoption scenarios and NPV based on CGM build/buy/partner options. Presented client with fully customizable model to support future scenario planning.